Being a light entrepreneur is more profitable - Benjamin Koivuniemi

The idea of Truster's light business came about by chance and luck, when Benjamin hit the right spot at the right time. He desperately needed a Y for invoicing, as deadlines were tight and pressures were mounting. The hustle and bustle of the Kamp shopping centre only added to the stress. While walking through the mall's aisles, Benjamin spotted a shop with a sign advertising light business. This place called Truster seemed to be the answer to his problem. Finally, Benjamin left the Truster office with a payment terminal and a smile on his face, as the problem had been quickly solved. Thus began Benjamin and Truster's journey together, which started with perfect timing and helpful service.

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Who is Benjamin and what does he do?

Benjamin Koivuniemi was born in Hämeenlinna, but later moved to Helsinki for work. He started his career as an event worker in several event agencies and soon realised that there were many opportunities in event production, especially for men. Benjamin decided to become a light entrepreneur because it allowed him to earn more and bill easily for different projects.

In 2018, Benjamin moved to Helsinki permanently and started to find better employment in the Helsinki metropolitan area, where most events in Finland are held. His job has required him to travel a lot, including abroad, to Tel Aviv, Sweden, Estonia and Moscow.

Benjamin's first project was to model for a McDonald's advertisement. The career that started there brought him more and more opportunities in advertising and event agencies, and gradually he started getting more and more gigs. One of his most notable projects was the Coca-Cola Christmas tour in 2018, which he worked on.

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Light entrepreneurship came into the picture through recommendations from friends and event agencies. As more projects came in, Benjamin realised that being a light entrepreneur was more profitable and easier than working with a tax card. He decided to use Truster for its ease and reliability. With Truster, Benjamin has been able to manage his invoicing and other administrative tasks with ease. The customer service has always been pleasant. Benjamin has been a Truster light entrepreneur for several years now.

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"My first experience was so good that why would I change from one good experience to another?" - Benjamin Koivuniemi

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Benjamin's working days vary a lot depending on the projects. He may be organising everything from seminars to big parties. As a light entrepreneur, he combines his projects with his main job, which he doesn't find difficult because he enjoys his work and considers it a passionate hobby.

Benjamin believes that the secret to success in this job is the right attitude and a constant desire to learn. He stresses that attitude and personality play a major role in success. In the future, Benjamin wants to further develop as an event producer and take advantage of all the opportunities this industry has to offer. Benjamin also advises others interested in light entrepreneurship to be brave in asking for advice, be open to learning and continuously improve themselves. Attitude matters much more than school leaving certificate grades or language skills. The job of an event producer emphasises the ability to create special moments for people and to keep up to date with trends and techniques.

Benjamin considers Truster to be an excellent service for light entrepreneurs, as it makes invoicing and other administrative tasks easy. He recommends Truster to all light entrepreneurs for its ease of use and good customer service.

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